ABOUT

Dr. Larry Golson received his undergraduate Degree from UGA and went on to SCO in Memphis, Tennessee to earn his Doctorate in Optometry. He participated in three vision service trips to Costa Rica and Bolivia with SVOSH – Student Volunteers for Optometric Service to Humanity.  During his final year in optometry school, he was chosen to assist staff doctors in instructing third-year students. He served internships at the Eye Care Center of Colorado Springs, a private practice, and the Clayton Eye Center in Atlanta, where he received training in practice management and ocular disease.

Following graduation, Dr. Golson moved back to Atlanta as an associate optometrist at several practices and was able to witness the good, the bad and the ugly of practice management. Dissatisfied with the level of care and sense of team in private practice, he moved to Asheville in 2006 to pursue his own private practice and a great quality of life in our beautiful WNC mountains. He began reading books, researching and learning what makes organizations within and outside of eye care great.

 

Dr. Golson opened Envision Eyecare "cold" in 2008 in a saturated area for eye care and in the worst economy since the Great Depression. Despite these challenges, he has grown to a medium sized practice with a second doctor and a team of 15 members.  He attributes his growth to creating a cohesive, collaborative team who delivers top tier patient care through "The Envision Eyecare Experience." His practice is welcoming from first contact and the interior design is warm, inviting and contemporary and has been featured in national publications.  For more than a decade, Dr. Golson has humbly sought out his own mentors, coaches and consultants to draw the most useful lessons and create the leader he is today. He is passionate about self-cultivation, growth and the development of his team and his own business acumen.

Dr. Golson consults for Optometry practices and owners on a variety of topics including company culture, defining the purpose for a practice, creating SOPs, cultivating accountability and candid communication, and how to achieve financial success.  

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OUR PARTNERS

Masterminds in the optometry industry to assist with your practice growth 

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Christine Maiello

Office Manager & Integrator, Envision Eyecare

Christine has been in the health field for over 10 years. A native to New York State, she has come to call Asheville home. She finished her undergrad at UNCA in 2008 with a degree in Health and Wellness Promotion and Dance. She loves engaging with patients on their health and life interests and lives playfully with her adorable pup, Charleston through multiple outlets in this vibrant city. As a certified Holistic Health Coach and Yoga Instructor, she believes in living a life full of movement, balance, focus, and fun! She leads the team with compassion and strives to develop and expand our organization’s values and mission, while supporting our community of patients near and far.

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Mark Hinton

eYeFacilitate 

The king of optical scripting, Mark will help your opticians learn the "why" words and phrases needed to fascinate your patient to provide a memorable and differentiated experience.  
Mark is arguably a top Subject Matter Expert in Eye Care Practice Management, including: Patient Communication Development, Maximizing Managed Care Revenue, Frame Profitability, Multiple Pair Strategies, Reduced Optical Chair Time {COGs), Overcoming typical patient objections. Mark is a COPE certified and an American Board of Opticianry certified educator.
Mark has guest lectured for AOA, British Columbia Opticians Association, IDOC, the Banzai Consortium, SECO International, Vision Expo East, and Vision Expo West; Mark as been a contributing writer for Review of Optometric Business, 20/20, Optometric Management, and Invision Magazine.

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Katie Lauver, ABOC FNAO 

Ransom Design Studio &Meadowood Wellness, LLC 

Katie is a certified optician, optical metrics extraordinaire, graphic designer and wellness guru.  
With 10 years of industry experience, a degree in psychology and her creative brain power, Katie uses her many talents to help optometry practices stand out with beautifully crafted and professional marketing graphics and team mindset coaching.  
Help your practice reach new heights with stunning social media graphics, POP design, fliers, website and beyond!  
Employees are 5x more likely to miss less days at work and work harder  when they're happy.  If you're looking to get your team's mindset and health strong so they can be the best versions of themselves for your business, then consider having Katie work with your team to boost positivity and clear negative energy in the office.  

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GPN Technologies 

EDGEPro Data Analytics Software 

The industry's leading data analytics software, EDGEPro helps you to analyze your practice growth and increase revenue in your business.  

The Sherpa Consulting team utilizes EDGEPro to pull critical analytics for our consulting services.  EDGEPro will allow you to take a deeper dive into your practice health. Once our initial time together is complete and you move to a maintenance plan, EDGEPro will be an amazing tool to help you check in on your business. 

View staff performance, associate doctor and vision plan performance, CPT codes, true net revenue and other important KPIs in your practice.