The old adage, “cash is king,” is due for a reboot. In so many ways, today’s research of organizational psychology is compelling: CULTURE IS KING. Practice culture directly impacts everything from how patients experience your office, employee satisfaction and loyalty, and ultimately, your bottom line. Whether you acknowledge it or not, your practice has a culture, positive OR negative. My practice’s culture, at one time, was negative. Here is how my practice leaders and I dev

Providing the best care and service to patients means something different to different practices. In my practice, part of what that entails is making it easy and convenient for patients to buy their eyewear in our optical. We know that we will provide personalized attention and quality that patients can appreciate and depend on. We proactively educate patients about what we have to offer in our optical and how they will ultimately benefit from buying glasses from us. In

If optometrists across the nation were asked to pick the most challenging aspect of running a practice, the majority would answer, “staffing.” After running a solo practice for the last five years, I would say that nothing else in the realm of practice management even competes. Finding the right personnel is fundamental to creating a highly functioning group of talented individuals to represent an optometric office. With superior leadership, the group melds together to form a

Ask job interview questions that show you the kind of person you may be adding to your practice's team, including skill set, temperament and the ability to provide your patients with the care you promised them. If you agree that the individuals you select for your eye care team are an integral ingredient to your practice’s success, read on. When I conduct job interviews I'm doing more than assessing whether the applicant has what it takes to perform the technical half of the